A friend asked me recently, "Why do you name your CBGs TotalRojo?"
Well, on a trip to Cancun with my wife, we were on the beach enjoying soaking up the sun, surf and suds, when I ventured off to the cabana to pickup a couple towels for us. When the young guy tossing out rags asked my name, I responded, "Allred," to which he immediately retorted, "Oh, Mr. Todo Rojo." We bantered back and forth for a while having a good time, and off I went.
Much to our surprise, for the entire rest of the time at the resort, I was known by all the waiters and waitresses as Mr. Todo Rojo.
So, I bastardized the translation into a 'Spanglish' version of my name, and it became TotalRojo, which is the reason for the logo.